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Find. Engage. Retain.

I've been listening closely to our membership centric partnerships and the term 'member engagement' has been increasingly thrown around as if there's a formula based solution. It typically goes something like this. I ask: What digital challenges are you facing that we can tackle next quarter? They respond: We need to increase our member engagement. I dive deeper: How do you measure successful engagement? What actions do you want your members to do? Their response: Well, our webinar page views have increased but attendance is stagnant...

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